Leading Pet-Food Company Nutriment Continues to Grow in the German Market
In a move to strengthen its position in the premium pet-food sector, The Nutriment Company has announced the acquisition of two prominent German pet-food businesses, Frostfutter Perleberg and eBarf. This strategic expansion enhances Nutriment’s portfolio by adding a leading B2C platform specializing in raw feeding, a growing segment within the pet-food industry.
Details of the Acquisition
While the financial terms of the deal have not been publicly disclosed, the company highlighted the strategic benefits of this move. Frostfutter Perleberg, with over 15 years of operation, produces a range of pet foods including fresh-frozen raw products, wet food, chews, and supplements at its own facility. Its sister company, eBarf, operates as a specialized online retailer focusing on raw pet food.
Strategic Significance
According to Anders Kristiansen, CEO of The Nutriment Company, the acquisition aligns with the company’s commitment to high-quality, natural, and species-appropriate nutrition. “With the acquisition of Frostfutter Perleberg and eBarf, we are gaining a business with a clear quality positioning and high customer loyalty,” he stated. “They have championed natural, species-appropriate nutrition for over 15 years, which perfectly aligns with our mission to provide healthy, premium pet foods that promote long-term health and happiness for dogs and cats.”
Operational and Market Benefits
Julius Adrian, Managing Director for The Nutriment Company’s Western Europe operations, emphasized the strategic fit, saying, “The combination of in-house production, regional sourcing, and a strong direct customer base makes Frostfutter Perleberg and eBarf an ideal addition to our portfolio. Integrating these businesses will allow us to realize operational synergies and support further growth.”
Previous Acquisitions and Market Expansion
These acquisitions are part of Nutriment’s broader strategy of expansion, particularly in the German market. In 2022, the company acquired German private-label pet-food business Graf Barf from CDS Hackner and BAF Petfood from Fressnapf. Additionally, in December 2025, Nutriment entered the Polish pet-food market by acquiring Zoo Factory, a distributor of premium pet treats and foods.
About The Nutriment Company
Owned by Nordic private-equity firm Axcel, The Nutriment Company has positioned itself as a key player in the premium pet-food industry, with a focus on natural, high-quality products. Its recent acquisitions demonstrate a clear growth strategy aimed at expanding its footprint across Europe and strengthening its offerings in the raw feeding niche.
Conclusion
The ongoing expansion of Nutriment in Germany underscores the increasing demand for premium, natural pet foods. As consumer preferences shift toward healthier and species-appropriate diets for pets, companies like Nutriment are strategically positioning themselves to capitalize on this trend through targeted acquisitions and product innovation.
